Site Map
Like an architect, a blueprint of the website is made called a Site Map.
Lift your business to new heights with our digital marketing services
TexUS B2B will not only have the answer to all your questions but will also assist in helping you achieve your goals. If you have the following goals, we’re a good match.
Digital Marketing we prefer to call it Website Marketing
Digital Marketing, is a complex, strategic and modern way of marketing using digital channels such as through the internet and social media. On the other hand Website Marketing covers all of digital marketing and non-digital means to increase traffic and bring you more customers. Therefore, we will just call it “Website Marketing”. All of these marketing efforts are not only based around your website, it actually starts with the building of your website. If you already have a website, then we will start with the audit of your existing website to see how it can be optimized for search engines. We will go even further to check the design and the content to make sure it is also optimized. The purpose of website marketing is to execute a marketing strategy developed by experts to help you grow your business through different channels and different types of media available online.
The desired marketing goals are achieved through paid and unpaid (organic and free) campaigns and to achieve these goals a range of experts are required. A range of experts work together, for example, Search Engine Marketing Experts, Market Research Experts, SEO Friendly Content Writers, Search Engine Optimization Experts, On page/Off Page Technical SEO Experts, and Designers/Developers to name a few.
There is no such thing as “one-size fits all” in Website Marketing. Each campaign is custom designed as per client needs based on their goals, budget, their industry product or service, and a study of their clients and competitors. All this is done in the following steps:
In research we take the following steps
Online meeting with you to understand :
Do our research on your :
Based on market research and study and the study of your competitor's and your competitor's strategy, we make a marketing plan using the right mix of the following services :
Search Engine Marketing has two parts to it, Organic Growth and Paid Advertising known as Pay Per Click (PPC). Our SEO and SEM Agency both work together with our PPC Agency to provide this service.
Site Map
Like an architect, a blueprint of the website is made called a Site Map.
Keyword Research and Performance
This is a technical and lengthy process, SEO specialists do the research and put together a list of keywords that are search engine friendly and pass it on to the content writers. They further check the performance of each keyword on a monthly basis and make changes as necessary.
Meta Title / Meta Description
Meta Titles and Meta Descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's meta title and meta description are usually shown whenever that page appears in search engine results.
H1-H6 Headings
Heading tags are HTML elements used to define the headings of a page. They differentiate the heading <h1> and sub-headings <h2> to <h6> from the rest of the content. The number from 1 to 6 determines the importance and the position a heading has in the overall hierarchy of the heading structure. Our SEO specialists work closely with the writing team to ensure these headings are done right. They also keep monitoring them and making adjustments as necessary.
Website Design
SEO specialists work closely with the designers to ensure the website design is SEO friendly.
Indexing
Search engines use an index to find or locate websites with the proper keywords, meta titles/descriptions, or content. It is important to index a website so that it can be found on search engines.
Backlinking
Backlinks are also known as “inbound links” or “incoming links”. There are different levels of backlinks. Our SEO specialists research and collect backlinks and then they link your website with other relevant websites to increase the visitor or traffic to yours. They then keep monitoring it and make changes after careful evaluation and research.
Website Audit
Once the website is built our SEO specialists will do a complete audit of the entire website which includes but is not limited to website performance and glitches, just to name a few. It provides a complete report of what the website may lack so that area can be fixed. This process is repeated regularly to make adjustments as necessary.
It would be an understatement to say that SEO is the heart and soul of both website building and marketing.
Pay Per Click Marketing (PPC)
PPC marketing is basically paid advertising on search engine and social media. It is not as simple as just paying the money for paid advertising, it requires careful planning and strategy, SEO content with graphic designing and/or video editing.
4. Implementation and Execution Of Campaign Based On Marketing Research, Study, and Data
A website marketing agency like ours provides our clients with a team of experienced experts familiar with the latest technologies. We focus on value rather than cost. We offer our clients a dedicated account manager, who works on your behalf to supervise your work and is dedicated to your needs and success. We are based out of Victoria, TX, and have been at the same location for over a quarter of a century. Our business model is based on our client’s success and needs.
We, as a Digital Marketing Agency can only succeed, if our client succeeds. We are your back office Website Marketing Department.